Industry Expertise

AI-powered marketing that drives measurable growth

  • Design and implement data-driven marketing architectures that scale across channels
  • Operationalise AI for targeting, personalisation, and optimisation—not just experiments
  • Blend fixed-scope initiatives with flexible teams to keep up with changing market demands

When our marketing expertise is a strong fit

We’re most effective when marketing, data, and technology leaders are aligned on outcomes and ready to move beyond isolated tools.

You have data, but it’s fragmented across tools

Customer and campaign data lives in multiple systems, making it hard to build a single view or run advanced analytics.

You’ve invested in martech, but adoption is shallow

Platforms like CRM, CDP, or marketing automation are in place, yet teams rely on manual workarounds and exports.

You want AI in marketing, but lack production capabilities

You’ve run pilots or vendor demos, but don’t have the engineering and data foundations to deploy AI safely at scale.

You need to prove marketing’s impact on revenue

Leadership expects clear attribution and ROI, but existing reporting can’t reliably connect spend to pipeline or bookings.

You’re scaling quickly and processes are breaking

Channel expansion, new regions, or product growth are exposing manual, brittle workflows that can’t keep up.

You want flexible capacity, not just one-off projects

You need a partner who can deliver defined initiatives and also provide ongoing, embedded capacity across campaigns.

Example use cases

Where we help marketing teams move faster

Marketing

Unified customer data foundation

Consolidate fragmented customer and campaign data into a usable, governed layer that powers segmentation, attribution, and analytics.

Marketing

AI-driven audience targeting and lookalikes

Use machine learning to score propensity, build lookalike audiences, and optimise media spend across paid channels.

Marketing

Personalised lifecycle journeys

Design and implement event-driven journeys that adapt content, offers, and timing to each customer’s behaviour in real time.

Marketing

Experimentation and optimisation at scale

Stand up experimentation frameworks, from A/B testing to multi-armed bandits, to continuously improve conversion and retention.

Marketing

Marketing analytics and revenue reporting

Deliver executive-ready dashboards that tie marketing activity to pipeline, revenue, and ROI across channels and segments.

How we work with marketing leaders

From fragmented tools to a cohesive growth engine

We combine marketing domain expertise with engineering, data, and AI capabilities to deliver both targeted projects and ongoing capacity.

01

Align on growth objectives and constraints

We start by clarifying revenue goals, key funnels, existing martech stack, and data realities to identify where technology can move the needle fastest.

02

Prioritise and design high-impact initiatives

Together we map opportunities—audience, journey, analytics, AI—and shape a roadmap that balances quick wins with foundational investments.

03

Build, integrate, and automate

Our engineers and data specialists implement the agreed solutions, integrating with your CRM, CDP, ad platforms, and analytics to reduce manual work.

04

Operationalise AI and experimentation

We productionise models, set up experimentation frameworks, and embed monitoring so AI-driven decisions remain accurate, explainable, and safe.

05

Enable teams and iterate

We train your marketing, analytics, and ops teams, then support continuous optimisation through either fixed-scope enhancements or dedicated pods.

Business Outcomes

  • Clear line of sight from marketing activity to pipeline, revenue, and retention.
  • Reduced operational overhead through automation of repeatable workflows.
  • Higher conversion and engagement through data-driven targeting and personalisation.
  • Faster experimentation cycles with reliable, production-grade infrastructure.
  • A flexible delivery model that adapts to campaign cycles and budget shifts.
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Let’s talk about your project

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Fabrice Campoy
Fabrice Campoy
Vice President, Schneider Electric

“Autolayer helped us unify our partner reporting across Africa. Their team is relentless about solving the tough problems.”

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